SISTEM PENDUKUNG KEPUTUSAN PEMILIHANMEDIA SOSIALUNTUKPENJUALAN KAIN TENUN SAMBAS MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS (AHP)

SETIAWAN, WAWAN (2021) SISTEM PENDUKUNG KEPUTUSAN PEMILIHANMEDIA SOSIALUNTUKPENJUALAN KAIN TENUN SAMBAS MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS (AHP). Skripsi thesis, Universitas Muhammadiyah Pontianak.

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Abstract

Promotion is one of the marketing elements that are very important to be carried out by companies in marketing service products. Selection of the right promotional media will increase sales and company turnover. Sambas woven cloth or Songket Sambas cloth is a typical cloth of the Sambas community culture. As time goes by, the number of Sambas cloth weavers has decreased so that the products produced will be less; there is a tendency that in the future the marketing will not be optimal because there are few products so that the product returns to a large number is by promoting products so that the sale of this woven fabric will increase. The method used in the decision making of social media selection for the sale of Sambas woven fabrics is the Analytical Hierarchy Process (AHP) method. In calculating using the AHP method, the priority value of each criterion has been obtained, including Age Range 0.59, Gender 0.23, Number of Users 0.13, and Popularity 0.05 so that you get the final result and get the weight value of each alternative, including Facebook 0.25, Instagram 0.09, Twitter 0.46, and Youtube 0.26. The percentage of the calculation error rate has obtained the results of each choice, including Facebook 0%, Instagram 2%, Twitter 1%, Youtube 2% and the percentage of calculation accuracy has obtained the results of each alternative, including Facebook 100%, Instagram 98%, Twitter 99%, and Youtube 2%. 05 so that you get the final result and get each alternative's weight value, including Facebook 0.25, Instagram 0.09, Twitter 0.46, and Youtube 0.26. The percentage of the calculation error rate has obtained the results of each alternative, including Facebook 0%, Instagram 2%, Twitter 1%, Youtube 2% and the percentage of calculation accuracy has obtained the results of each alternative, including Facebook 100%, Instagram 98%, Twitter 99%, and Youtube 2%. 05 so that you get the final result and get each alternative's weight value, including Facebook 0.25, Instagram 0.09, Twitter 0.46, and Youtube 0.26. The percentage of the calculation error rate has obtained the results of each alternative, including Facebook 0%, Instagram 2%, Twitter 1%, Youtube 2% and the percentage of calculation accuracy has obtained the results of each alternative, including Facebook 100%, Instagram 98%, Twitter 99%, and Youtube98%.

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